Our mission has always been to build the best bike store that appealed to everyone but most importantly encourage as many people as possible to get out on their bikes and benefit from the many health and commuting advantages cycling can provide for work, relaxation and play.

Whilst our core values embrace the benefits of getting adults and kids out and about, it is the ‘young at heart’ that now form a growing proportion of our customer base, looking to gain impartial information and knowledge in a world where the internet can only provide part of the story.

The choice on the market is completely bewildering and advice often conflicting. Answering questions honestly about brand choice, specification and durability helps you make the right choice when it matters most, because all our knowledge comes from personal experience. That experience has also informed our choice of brand partners, each one chosen to ensure quality, reliability and value for money. Brands with proven track records in design, innovation and customer service. We’ve made mistakes so you don’t have to!